indyank - 5:31 pm on Jan 21, 2011 (gmt 0)

Just in

... attention has shifted instead to “content farms,” which are sites with shallow or low-quality content. In 2010, we launched two major algorithmic changes focused on low-quality sites. Nonetheless, we hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content. We take pride in Google search and strive to make each and every search perfect. The fact is that we’re not perfect, and combined with users’ skyrocketing expectations of Google, these imperfections get magnified in perception. However, we can and should do better. One misconception that we’ve seen in the last few weeks is the idea that Google doesn’t take as strong action on spammy content in our index if those sites are serving Google ads. To be crystal clear: Google absolutely takes action on sites that violate our quality guidelines regardless of whether they have ads powered by Google; Displaying Google ads does not help a site’s rankings in Google; and Buying Google ads does not increase a site’s rankings in Google’s search results. [googleblog.blogspot.com...]

[edited by: Brett_Tabke at 7:12 pm (utc) on Jan 21, 2011]
[edit reason] added quote [/edit]