frontpage - 4:35 pm on Feb 24, 2011 (gmt 0)
Unless they received some very powerful links, I'd rule it out almost completely, it would be at the bottom of my list.
A quick check shows me that they have NOT gained a lot of backlinks this past year - so we can probably rule out that factor.
The 'expert' opinions are funny to review now given that links were exactly why Overstock gained so rapidly in the search results.
Google Penalizes Overstock for Search Tactics
The incident, according to Overstock, stemmed in part from its practice of encouraging websites of colleges and universities to post links to Overstock pages so that students and faculty could receive discounts on the shopping site. Overstock said it discontinued the program on Feb. 10, before hearing from Google
In Overstock's case, the retailer offered discounts of 10% on some merchandise to students and faculty. In exchange, it asked college and university websites to embed links for certain keywords like "bunk beds" or "gift baskets" to Overstock product pages.
So basically Overstock got a lot of .edu links which goosed its search results.
Some members apparently know what they are talking about -- Cain and ratzker.
Another very experienced and knowledgeable member on this forum and I were discussing this last year.
One word - links.