Brett_Tabke - 5:39 am on Feb 24, 2011 (gmt 0)
>SEO company put together a very clever campaign
Show me evidence of that. Where is there a tie in to a seo company in any of this.
The incident, according to Overstock, stemmed in part from its practice of encouraging websites of colleges and universities to post links to Overstock pages so that students and faculty could receive discounts on the shopping site.
In Overstock's case, the retailer offered discounts of 10% on some merchandise to students and faculty. In exchange, it asked college and university websites to embed links for certain keywords like "bunk beds" or "gift baskets" to Overstock product pages.
Nothing wrong with that at all. That's just creative - damn good promotion and marketing. The college market is a lucrative, viable, and appropriate target. Cudo's Overstock!
Google wouldn't discuss details of the incident, citing a policy against discussing specific websites.
What The!? Someone from Google talked ad naseum about the JCPenny incident and the BMW incident.