Sgt_Kickaxe - 7:54 am on Feb 23, 2011 (gmt 0)
Offering a merchandising discount with instructions that it be posted and properly linked would seem to be begging for links, not paying :-)
Wait, they are paying in the form of a discount instead of cash! Ahh well, looks like they got busted.
Anyway, as to SEO
~ site has cleaned up excessive fluff links considerably and consolidated many pages.
~ site has fairly solid internal link structure.
~ site has original text and images on many products, I'm not looking at them all.
The site actually deserves to be well ranked, well, minus the begging. I wonder if they can get re-inclusion for something off-site that they can't take back now.