tedster - 4:51 pm on Feb 17, 2011 (gmt 0)

To me, it looks brilliant. What you're seeing is not paid linking, it's marketing done right.

Hear, hear!

And the only risk involved with this kind of program, as I see it, is one of catching a false paid link positive from the algo - and it seems to me Google fixed that problem last year, for the most part.