wheel - 4:40 pm on Feb 17, 2011 (gmt 0)
The link dev being shown in this thread is being portrayed as wrong. To me, it looks brilliant. What you're seeing is not paid linking, it's marketing done right.
Just because you're getting your @ss handed to you on a platter in the serps doesn't make them wrong (actually, it makes you wrong).
The solution? Study and learn. Go to pubcon and maybe even meet the folks from O (do they go? I bet they do). Take what they're doing and make it better. We've just learned that offering discounts to educational institutions, if done right, can garner .edu links. What can you do to make that better? (Hint: the answer is not to complain publicly. That doesn't make your site better).