pageoneresults - 6:35 pm on Feb 16, 2011 (gmt 0)
Couldn't the same thing have been said about J C Penny last year? That they were beyond the link influence thing? Building links sure seemed to help their rankings out last year, no?!?!?!
It appears that is the case. My gut instinct tells me that once you've reached the "brand status" external links come naturally and you don't need to do no stinkin link development like this. But, after looking at JCP and now OverStock, there's a weakness there that I didn't think existed at this level. If low quality links like that can influence brand results to that degree, then I think the tweak Google did a while back for brands was a bit too much. They are giving way too much weight to brand links, no matter where they appear.