It's killing some of my pages more by accident I think.
Say I have a widget site with widgets being shops people visit. If the widget shop has a real name of Oxford Widget Shop, Google now returns a whole pile of results at the top of the page about widgets in Oxford. Most of the time it completely misses the real purpose of the query which was to return results for The Oxford Widget Shop.
Unfortunately for one of my sites, the major widget player has decided to name almost every one of it's Widget Shops as 'Place Name' Widget Shop. I'm lucky to get on the first page now never mind the top three.