Mark_A - 4:57 pm on Jan 5, 2011 (gmt 0)
are you making money from the 100 clicks? That is the answer that has to be yes if not why spend.
I know that this is a very important question, but for us at the moment it is impossible to know the answer.
While we do have a shop on the site, the primary aim of the site is to generate enquiries for our sales office. It is very hard to track where people have come from when they arrive at the sales office, even harder to track what term they may have used to find the site from which they found the phone no from which they arrived at the sales office!