Mark_A - 12:19 pm on Jan 5, 2011 (gmt 0)
So for: "Green Widgets"
We have an adword and we rank in the SERPs pos 5 page 1.
However, 100 people a month click the adword, costing us money while only 10 people a month click the natural listing.
It could just be that the adword is at the top of the page.
Or that the natural listing is below the first screen.
I could try stopping the adword, and see what happens?
Or I could continue efforts to get the natural listing higher.
We seem to be between one thing and another.