freejung - 5:40 pm on Jan 6, 2011 (gmt 0)

The only problem with all this? It is not directly influence able by site owners.

It may be hard to "fake" but you can influence traffic patterns -- by doing what you should be doing anyway. Work on usability, navigation, architecture, and stickiness. And social sharing.

That doesn't really change anything, those are important factors regardless of Google, but here's another incentive to put more effort into these areas.