Whitey - 11:55 pm on Jan 5, 2011 (gmt 0)
I also see Google indexing ,infiltrating and gathering better intelligence in the long tail profiles of sites , especially with geo related results .
Many sites I know of are experiencing higher traffic volumes , but much lower conversions because of presumably poor definition at deep levels - in aggregate value this often means lower performance than before. Coupled with this , i see Google making a B-Line for deeper results being improved in their Geo presentations.
Geo signals are becoming more intensely managed by Google, influencing then more directly into regional SERP's and Google Places . I can't see any way out of this except to go with the flow with better on page and social geo signals, albeit that it will bite back when Google takes this development to the next level.