Right now, the big G is in the top of its power. Google has launched it's own Windows 98. It's the better search engine in the market and makes tons of cash. It could even launch a better search engine, Google XP, and make even more money.
In the Googleplex nobody can explain why anything Google does, less and less people can declare his love for the big G.
Curiously we, the same kind of people (the third level evangelists) talking poorly about Google are the kind of people talked wonders in 2001 about the new, simple and effective search engine with a strange name.
2011 will be the the year where Google touch the sky to start a long way to lose the bright.