TheMadScientist - 6:21 am on Dec 31, 2010 (gmt 0)
Focusing on what 'normal people' do...
IMO They're focused on what 'normal people' who use their search engine want to see, visit, do online.
I'm not saying any of the 'stuff' and what I think of occasionally (er, uh, often? lol) as 'hard-liner, non-creative noise' which seems to often be touted as 'of absolute importance' doesn't matter, but I think a better focus is to build a site the 'normal people' will like and use.
Short version re-worded and worked:
Stop thinking about the stinking rankings and 'the 8.3% (or less) of surfers who don't blah' for a minute and build a site 'normal people' like and use. My guess is it'll rank...