eferg - 11:30 pm on Dec 23, 2010 (gmt 0)
Thanks tedster -
It's interesting that an additional link with different text promoted your inner page in the SERPS.
I know people don't like to dilute PR by adding additional outgoing links, but it seems Google needed the additional "encouragement".
From usability studies on my site, I learned to make sure at least two links go to each product category page (one from the main menu and one from text embedded within paragraphs). People don't study a page and I found you need to provide them with multiple paths, especially for long pages where your main menu can disappear when the user scrolls down.
It appears from your post that Google likes multiple anchors also. But I thought I read that only the first of multiple links on a page counts. Did your new link appear in front of, or after the existing link?