Indyank, I think Frank was pointing out that improving search rankings isn't the only avenue to more profit. He's right.
Today rankings are not what they used to be. in fact if you rely on rankings you are more vulnerable than ever with what the horizon looks like (social, big telco control etc). Now that government regulation has begun the internet we knew will slowly decay. Websites are no longer at the top of the food chain, big telcos are once again since they will charge arbitrary fees up front on those sites.
Did government just give big telcos a new revenue source while reducing their load in one fell swoop? yikes.
Making more from the same rankings should be a goal in 2011 as should getting traffic from sources other than search.
As for the topic however - More original content, less fluff and regurgita has worked for me. Lean is mean!