eferg - 7:22 pm on Dec 21, 2010 (gmt 0)
tedster - yes, can you provide a made-up example?
I take it you had a page ranking on page 4, optimized for "blue widgets". You look at high ranking competitors and discover that the phrase "3 GHz desktop" is always used in association with blue widgets. So you embed a link within a home page paragraph, using only anchor text "3 GHz desktop", to the candidate page and it jumps to page 1. And I assume your home page Does Not have a link with anchor text "Blue Widgets".
Do I have the essence of your post?