internetheaven - 9:10 pm on Dec 15, 2010 (gmt 0)
"What we do at Google and what we've done for years is to not inject any subjectivity into these algorithms,"
"We didn't want to introduce any bias into the mathematical modeling--our modeling is predicting, given a letter, what's the probability of completion."
I've been writing legal jargon for years. This guy is expert at it.
I believe that they did not tweak the algorithm to seek out brands ... no mention was made of the data used by the algorithm ...
They can say that their organic search algorithm is not bias and they do not inject subjectivity ... they still remove websites manually, set up penalties that catch specific website types etc.
It is impossible for them to successfully deny that they do nothing to influence the output of the mathematical programs they create. They're fiddling with the data they give these mathematical programs all the time.