MrFewkes - 8:01 pm on Dec 15, 2010 (gmt 0)

"The report doesn't discuss the algorithmic factors which might cause brands to come up as frequently as they do."

That Robert - is because there are none. Dont you know that? :)

"whats the probability of completion"

Well - probably something to do with how many searches are performed for any given phrase which may result given the letters so far.

So - possibly - the more popular something is - the more hits it will get. The more it gets - the more popular it is - so the more hits it gets and so on.

Algo wise - this - unfortunately for small business - could favour the big brands.

So without bias - they get what they want anyway no?