Robert_Charlton - 11:49 pm on Dec 14, 2010 (gmt 0)
In a short interview posted on Fast Company, Amit Singhal, the head of Google's Search Quality Team, denies brand bias in Google Instant.
Top Google Engineer: Google Instant Has No Brand Bias [fastcompany.com]
Mon Dec 13, 2010
"What we do at Google and what we've done for years is to not inject any subjectivity into these algorithms," says Amit Singhal, Google Fellow and head of the company's search quality, ranking, and algorithm team. "We didn't want to introduce any bias into the mathematical modeling--our modeling is predicting, given a letter, what's the probability of completion."
"Completion" here is referring to the Autocomplete feature of Google Instant, which Singhal says is completely mathematical.
The report doesn't discuss the algorithmic factors which might cause brands to come up as frequently as they do.
Thanks to Barry Schwartz for bringing the blog post to our attention in Search Engine Land [searchengineland.com].