Robert_Charlton - 5:47 am on Dec 15, 2010 (gmt 0)
the meaning of search trends and volume
In July of this year, Google and the CIA jointly invested in a company that analyzes, among other things, temporal relationships within query data to get a handle on future trends. The company is appropriately named Recorded Future....
Google & CIA Invest in Future of Web Monitoring
I'm sure one of the major uses of Google Realtime Search will be as a data source for trend analysis.
Google Flu Trends [google.org], which the article notes in passing, immediately came to mind as an attempt Google has been making to use search data for flu symptoms to predict disease occurrence. One problem Google had with Flu Trends early on is that publicity about a possible pandemic skewed interest and increased the number of searches, thus distorting the analysis. I'm not sure how they adjusted for that.