Mark_A - 12:54 pm on Dec 8, 2010 (gmt 0)

Google says they do not use meta descriptions to factor in rankings. Either way, this is what people see in google that makes them either click or not click your site. This is your sales pitch to entice potential visitors, so make it count, a great meta description can go a very long way.

They say that, yet they often use a good meta description in their own SERPS to describe a page, and if a searched for keyword appears in the snippet of meta description they have shown, they bold it..

I think there is reason to feel google does use meta descriptions, so we should too.