brinked - 10:16 pm on Dec 5, 2010 (gmt 0)
Yes you are correct with the click-back, that is exactly what I meant.
I appreciate googles efforts to develop alternate signals for ranking a website but that still does not dismiss how much backlinks play a role in ranking. You can have all these signals that sound cool to talk about but if the end result is not relevant results, what is the point?
You know that bing commercial about search overload? Where there a bunch of people talking about useless facts and information, I can completely relate to that commercial. I did a search for something last night and google showed me real time results and latest news which mostly featured freelance positions available which were totally not what I was looking for.
I wonder how much google invests in search behavior. Monitoring the average searcher who does not own any websites and just study their patterns and behavior. I am sure google employs behavior specialists but I think this is something that they should explore more of. I know googles web history is supposed to adjust the results taking into consideration your previous searches but right now it is not doing a great job. I would really like to see that improved.
Its also interesting to see a lot of people on here complaining about the results, but we are looking at it as webmasters so there is a lot of bias. I wonder how google goes about trying to understand the average search engine user and try to understand their patterns.
When you mention who clicks on your links, do you mean who clicks on your links from the SERP's or who clicks on your backlinks?