tedster - 5:09 pm on Dec 6, 2010 (gmt 0)
disjointed thinking, adhoc development and labyrinthine navagation
Exactly the challenge. I recently helped just one business unit of a mega-site combine 42 disconnected pieces into one "unit" that is hosted on one subdomain. Two years of work on that - and it still doesn't line up with any ideal. It is definitely improved, however, and the new structure and technical infrastructure is now more extensible as the business evolves.
The big challenge is that major enterprise website teams are no agile enough - they cannot quickly reflect new business developments and market needs. And so they just grow like kudzu vines instead of a well tended garden.
Top management usually does NOT consider the website with the same intensity that they would consider physical world properties. There's the need.