Shaddows - 12:49 pm on Dec 6, 2010 (gmt 0)
Recursive semantic reinforcement, taxonomic siloing, with deep-level inline cross-silo interlinking. Think about it.
Also, there is a danger of thinking megasites are just normal sites, writ large. Nothing could be further from the truth.
microsoft.com does lots of different things. Lots. It has no focus- it is a site designed to meet particular disperate needs. Holistic approaches are non-sensical.
Want an example of an Internet behemoth, integral to every aspect of your online experience, a multi-billion dollar entity with huge cash reserves? An employer of tens of thousands worldwide, who was there at the beginning, but has singularly the WORST site I have ever seen, in regards of SEO. A manufacturer, a service provider, synonymous with Trust and Authority, whom you would assume could only achieve their dire web presence through active deoptimisation and wanton disregard for usablity. A shining example of disjointed thinking, adhoc development and labyrinthine navagation. I give you...