tedster - 2:24 am on Dec 4, 2010 (gmt 0)

Interesting WebProNews interview with Derrick Wheeler, in-house SEO for Microsoft. There's both a video and an article. [webpronews.com...]

I appreciate that many members here may not be able to relate to a mega-site, where changing one process can remove a couple million active URLs and make them 404. But sometimes blowing things up really big (considering SEO for microsoft.com can certainly do that) reveals details that are helpful for anyone.

"With mega SEO it's about making small strides over time that [when] grouped together they have a really big impact."

I've worked with a number of large sites - though not quite on the scale that microsoft.com deals with. I thought it was very interesting that even Microsoft has some awareness ticking away in the back of their mind about what may or may not trigger a Google penalty :)