eferg - 4:51 am on Dec 11, 2010 (gmt 0)

We took 50 products that had dropped because of the exact match penalty and inserted random words.

Scottsonline - I find this very interesting. But I'm not fully understanding why Google is down-ranking exact matches.

I sell Blue Widgets with Green Dots. So guess what my home page title and H1 tag say - yep - Blue Widgets with Green Dots

Why? Because dear Google, that's what the page is about!

So now I should change it to "Sorta Light Blue Cool Widgets with Tinted Green Decorations"?

Why Google? Is it because spammers use the simpler, more direct phrase? And if I do the same I'm a spammer?

Geez. There's a big bubble about to burst. It's called Google stock.

Seriously, I'd like to understand the reasoning behind Google's handling of this.

Ed