scottsonline - 3:56 am on Dec 11, 2010 (gmt 0) [edited by: scottsonline at 4:01 am (utc) on Dec 11, 2010]
Okay cat is out of the bag.
Two weeks ago we did what brinked did. We took 50 products that had dropped because of the exact match penalty and inserted random words. Cool, large, versatile, reusable, etc into the title. We also used ten ridiculous words out of the 50. Loving, fuzzy, insatiable, type words. The more ridiculous the better for all pages reindexed. For one term we added preferred by more reindeers and it's up to 2nd from 3rd to 35th.
Your results may vary. But for every page changed we ranked better afterwards for product rectangle AFTER we changed the tile to product project mayhem rectangle. Idiotic but welcome to the new google. This kind of explains why we are seeing nonsense where particular medical or product searches once returned data. Google is penalizing a site for delivering exact results unless a threshold is met/unless it's amazon.
Long discussion among friends that are computer illiterate and surprisingly everyone had noticed something is wrong. Google is obviously seeing this in click data which is why we see daily tweaks. They're making changes because they have to.
The preferred by more reindeers....doesn't rank on that term but by inserting the nonsense it ranks on the first term. Sweet programming work. The part we added it to is a component for aviation. Does google equate reindeer with flying more than the exact match? Maybe!
[edited by: scottsonline at 4:01 am (utc) on Dec 11, 2010]