outland88 - 12:55 am on Dec 11, 2010 (gmt 0)
I played around with one of my sites, it used to rank #7 for a popular 2 word phrase, had it first in the title tag, oct 22ns it got dropped to page 3 for over a month. I than changed the title, putting the term in the title tag but putting other words between it and now it ranks #3!
I've wondered for over a year whether this would become more and more the norm. IMO Goggle’s spam algo would evolve and each day become more off target. In other words it becomes a matching thing to a degree. The off target results are matched with even more off topic results because the exact match is perceived as spam by the nature of the evolving spam algo. Personally I don’t believe you can target spam or rank sites much out of the arena Bing uses without hurting a lot of businesses. The exception being Google’s friends.