AlyssaS - 10:12 pm on Dec 10, 2010 (gmt 0)
Google's main advantage is their name - synonymous with "Search". The average user doesn't know what they are missing
Yes, that's spot on. Do you remember that incident last year when a Google engineer got their / in the wrong place and the entire SERPs said "malware"? Most webmasters simply switched to Yahoo or MSN (as it was then). But members of the public, like my mother, said "The Internet is broken", and then waited two hours for Google to "fix the internet"!
Lots of people don't know the difference between a search engine and the net and think Google IS the net. The ones who are vaguely aware it isn't arn't aware of the alternatives.
If people seriously wanted to make the public switch to Bing, they'd need to start a viral campaign. Preferably on Twitter.
Say set up a #tag such as #BingOwnsGoogle and then post a series of tweets (which you need to get your following to retweet). And the tweets would be something like
#BingOwnsGoogle cause they don't return sex registries when I'm looking for power tools
#BingOwnsGoogle cause I like the homepage pictures
#BingOwnsGoogle cause they arn't owned by advertisers
If you want to get political,
#BingOwnsGoogle cause they don't support Obama
(apologies to Obama supporters, was just being creative!)
And so on. The more humor and truth the better. Once it starts trending, it gets picked up by the media and then the general public. :-)