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---- Google Updates and SERP Changes - December 2010


scottsonline - 1:34 am on Dec 10, 2010 (gmt 0)


Hippy I think it is a google error. They will never admit it as a public company but there's no way they want to return a predator offender registry when we do product searches.

I think when they turned down exact matches it's opened the door to too much for unrelated items. The offender registry because the product sku is a zip code. Nothing else is even close on the page. So searching for brand product 12345 returned a pj offender registry at zip code 12345. It's like the algo is lost OR they are setting us for the big google places buyin and that's how zips are driving results?

Does anyone feel that these changes in stages are helping google SERPS overall? I feel like every change makes the SERPS worse and this has nothing to do with my
living. I just can't find anything.

Bottom line: when I do a search for brand product 2345 that's what I'm looking for. Not the city with the same name as the brand. Not a criminal registry for 12345 zip. The results seem to show a smattering of products, blogs, informational sites etc as if it doesn't know what I want.

I'm sure they have an end game but I dont know what it is. In one of those moments where you have an epiphany I realized today the few new HPs that arrived Monday, we didn't change and nobody has asked that we change the default search from bing. A year ago IT would have been buzzed at 910am on day 1. It goes to show if we did a pepsi coke challenge right now with bing v google I bet most would prefer bing.


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