AlyssaS - 5:42 pm on Dec 1, 2010 (gmt 0)
And amazon will take over those spots even though it's blatant dulicate content. If google referenced the "sold by" they will find the same text for the same products on the sellers site. Is it collusion? No, but it's scary.
If there is duplicate content, Google simply returns the site with the most authority - and Amazon's authority probably outstrips the authority of the manufacturer.
I did a search a few minutes ago for flathead widget. I got a fat head poster site in 1-3. It's yahoo circa 2005. Instead of returning what I looked for, I got 10 listings that had zero relation to the item. Home depot and lowes aren't even on the list after this weekend.
That's probably because unlike Amazon's team, the Home Depot and Lowes teams haven't really gone for it this Christmas. That's not Google's fault, it's the fault of the webmasters in those companies.
I'm not a big Google cheerleader, I wish more people used Bing (especially as Bing traffic converts better in my experience), but we have to deal with the world as it is.
Amazon are clearly an 800 lb gorilla and are determined to dominate as many terms as they can because they know that once they get people onto their site they can funnel them and persuade them to buy other stuff.
Instead of complaining, we really should be examining what Amazon is doing and how they are achieving their success.