scottsonline - 5:14 pm on Dec 1, 2010 (gmt 0)
Jez it's not being outranked. I did a search a few minutes ago for flathead widget. I got a fat head poster site in 1-3. It's yahoo circa 2005. Instead of returning what I looked for, I got 10 listings that had zero relation to the item. Home depot and lowes aren't even on the list after this weekend.
Did google determine that people looking for flathead widgets actually want fat head posters? I think the problem is a distorted trust rank. I still wonder if this is all tied to the hacking last spring when this all started.
They changed something enough that over the weekend even the manufacturers are vanishing. It's a relevancy thing because it's not all items. It again seems tied to geography in the name, or it being common. In the old days exact matches overcame this, not fathead and flathead are the same.
As a billion dollar vendor said this am, each day lost is a day gone. These companies have 30-50 year histories, what happened Monday-tue was way outside the norm. If brand xyz is the only one that sells the item and their sales are way off on precisely the products I saw get wiped from the index...
Everyone just thinks about transactions online but when products vanish from every seller and are replaced with nothing that hurts offline too.
Google can and probably is hurting the economy in ways we are only beginning to understand.