In regard to amazon - I just received a call from them asking if we wanted to go in their market place. From January they are changing their TOS to require market place member to list a minimum of 400 products. They also said that they are googles biggest spender and plan to have 1 to 3 spots of organic and/or adwords results above the fold (do we still say that) on page 1. So cleary amazon are on a machine to monopolise online retail in a manner that they have not previously. Incidentally their totally rev share is 7% of the purchase when you are in market place - and that includes transaction costs. I pointe dout that it wasnt a great offer when we sell consumer electronics - many of which are hard pressed to achieve a 10% margin before costs.