mkassets - 7:36 am on Dec 1, 2010 (gmt 0)
Everyone is acting as if Amazon, Walmart, BestBuy etc are completely passive in this.
I was talking about the seasonal boost in rankings.
This is true that the large companies are aware and investing in SEO today. I believe they will eventually abuse the "brand power" given to them by Google. At some point they will be tempted to rank (as someone mentioned here) for kidneys and F16 fighters and then we'll see what happens. Hopefully, this kind of abuse will prompt google to change their relevancy algo, but who knows ... the similar abuse of the excessive weight on the domain authority has been going on for a few years now by ehow, associatedcontent and other junk and not much happens.