Spencer - 6:05 am on Dec 1, 2010 (gmt 0)

I can see why Google would make tweaks in favour of the big stores at this time of year, but I'm completely bemused at why they think it necessary to play with the non xmas gift market. I am seeing a huge swing towards directories for local service searches. I can only guess that the two markets are somehow treated the same by Google, maybe an extension to trustrank and maybe this is why we see total devastation at this time of year ... instead of just commercial devastation.