iamlost - 10:36 pm on Dec 5, 2010 (gmt 0)

@Makaveli2007:

Google traffic refers to the percentage of visitors from Google. As a general rule that means first time visitors but have reasonable evidence that some visitors 'navigate by SE' rather than via typing (or copy-paste) in the address bar/window or bookmarking.

Note: I transposed the traffic/revenue numbers in my post:

Eg: if Google and all it's products disappeared tomorrow I would lose perhaps a third of traffic and a quarter of revenue.

should read:
Eg: if Google and all it's products disappeared tomorrow I would lose perhaps a quarter of traffic and a third of revenue.

I do not advertise so no paid advertising traffic.
November traffic source breakout:
Direct (type-in, bookmark): ~7%
Google: ~24%
Other SEs: ~17%
Social Media: ~10% (includes YouTube)
Other sites: ~42%

Note: I have a number of sites and, unless otherwise stated, stats I post are averaged across all.

Ideally, I should like Direct to increase and Search to fall.
Realistically, I am working to shift more from Search (especially Google) to Social.
All decreases in overall traffic percentage only...do want to maintain/increase existing absolute traffic volumes. :)