netmeg - 3:04 pm on Dec 1, 2010 (gmt 0)
Suggesting that businesses are short sighted because they use Google as a primary traffic source is simplistic. It might be nice in your niche to be able to do that, but quite frankly it's not true across the board.
I didn't suggest not to USE Google as a primary traffic source, if you have it. I state full out (not suggest) that is unwise to RELY on Google (or any single source that you don't control) as a primary traffic source. It's not a question of being simplistic, it's just a bad business plan, period. (Unless your only goal is take what you can get and then get out - then more power to you.)
But if your business can't survive without it, and you want to STAY in that business, you need to make some changes - either to your marketing or your business plan. Saying it's not an option for some businesses doesn't make it any less risky.
Google is not a retirement plan. Unless you work there. (Maybe not even then)