netmeg - 1:37 pm on Dec 1, 2010 (gmt 0)
One of my most trafficked personal sites is an information site. While it gets around half its traffic from Google, it also gets a ton of press from TV station, radio station and newspaper websites, plenty of links from blogs, forums and now Facebook, and a prominent link on the state website. Also I've heard anecdotal information that's it's been mentioned in news broadcasts and even TV commercials, although I've never seen that myself. A loss of Google traffic would definitely be a blow, but it wouldn't put me out of business. If you want non-Google traffic, you have to figure out how to get people talking about you.