underglass - 7:57 pm on Nov 24, 2010 (gmt 0)
Planet13 - thank you for responding.
I do have thousands of products but not in hundreds of categories. My niche does not have that many categories.
I was placing my bestsellers on my homepage, like Matt suggested, but it confused my customers. Even when I placed a related category underneath it.
Once I replaced them for big money categories, my sales went up. Better analytics too. Even though my customers end up on my best selling products, they did not want to be there when they arrived on my homepage. They want to click in, click to a category page, and then end up on a best seller after browsing around for a bit.
I see it like a shopping mall. When I enter the doors, even if I am shopping for shoes, I want to figure out where I am going first. I would probably walk past a display rack with the right pair of shoes only to find the same pair in the place I expect to find them - in a shoe store.
But Google may frown down upon my changes. While they may be good for my customers, and my customers can reach their goal in two clicks from the homepage, will Google?
I really respect you folks that have mastered SEO and e-comm. Sometimes the two seem at odds with each other.