underglass - 4:04 pm on Nov 24, 2010 (gmt 0)
Can anyone help me with this?
I used to have the same left nav on all my pages but I found that it was giving credit to some of my other pages over my homepage. It also was not serving my customer needs or my revenue.
I restructured my internal navigation to reflect more what bigger merchants are doing.
They have one link off their homepage that says Blue Widgets, and when you get to the next page, the nav links read Custom, Big, Small, etc. They typically do not have left nav links that read Custom Blue Widgets, Big Blue Widgets, Small Blue Widgets. (entire keyword hyper-linked)
But in the month I have done this, my internal pages are dropping out of site:www.example.com, and when I cache them from within, Google says no longer match documents. But now my homepage is beginning to rank for the terms of my internal pages. For example, custom blue widgets. I also saw that as Google crawled my site after the internal navigation change, the custom blue widget page and the homepage would switch out. After a few days, it was just the homepage.
Is it normal for pages to no longer match as Google re-crawls the new internal navigation? The number of links pointing at some of the pages has now changed - some by quite a few hundred.
Or, have I made a big mistake and should return to the same left nav on every page?
Your help is appreciated.