tshirtdeal - 5:46 am on Dec 6, 2010 (gmt 0)
is Google dependent on intermediaries and affiliates to deliver it's future revenues
I believe G would kill all affiliates instantly because they pull in zero revenue from them. BUT the problem is that if "user experience" is their goal then affiliates meet the standards. In other words, if Google just allowed Adsense webmasters into the first page but all Adsense users were crap sites they hurt their results, user experience and good name.
Google can't just kill affiliates because many affiliate sites provide some of the best information that users want. So in a sense G is dependent on intermediaries and affiliates to deliver it's future revenues because if those sites supply the demand of the user they cannot just discredit them, even though they make no money directly from them.