Whitey - 4:46 am on Nov 26, 2010 (gmt 0)

Exactly , and i bet there's people in these forums who generate millions of searches and many of their visitors couldn't recollect their business' as a brand.

So there's no loyalty there. There's no relationship. It's as dead as a Do Do and for those that used it and didn't capture it , it's been wasted.

The information age is probably largely over in it's exisitng cycle. The next line is the re emergence of service and relationship building , something that lazy opportunitists ( cough - like me ) , probably neglected in the halycon years of the web. Great call centres that actually understand your language and needs , people that see you , better telephony, greater creative presentation,

You don't need Google. Letting go is another story and my guess is they'll be around for a loooong time. but it may be another Microsoft story as they have to compete further from their core.

Affiliate's have to rethink how they do business away from Google. Google isn't in the business of destroying people or business. It's focus is on how to make money. If you're going to be a casualty , don't blame them. The lion has to eat , many of us have to run.