londrum - 4:11 pm on Nov 22, 2010 (gmt 0)

people tend to shop around when they buy stuff anyway.
if i search for "apple laptop" and apple's own site appears top of the serps then, okay, they are bound to get a lot of traffic. but how many customers are going to buy straight from there without at least checking out the prices on the other sites below? not many. so it's not as if the brand name is sucking up every scrap of traffic.

[edited by: londrum at 4:15 pm (utc) on Nov 22, 2010]