goodroi - 3:08 pm on Nov 22, 2010 (gmt 0)
I will say that in general when someone searches for a brand name they will see that brand name site rank high. If I search for a brand name I strongly suspect that most of the time the official website is going to be more helpful to me than an affiliate site. That is why I and many other people use Google. When I search for something on Google, they return relevant matches.
For over ten years I have been and still am a very profitable affiliate. I do not think for one second that Google is trying to destroy affiliate marketing. Google has taken steps to push down lower quality sites. Sometimes there is collateral damage. Overall these changes have simply shut down tricks that I and many other affiliates have exploited for years.
Nowadays my affiliate strategy focuses more on building quality sites. My quality affiliate sites have thrived the last few years to the point that my sites have become trademarks of their own.
A few times a month I am contacted by companies because one of my review sites outranks them for their company name in Google. If for nothing else that shows that with the right strategy you can score higher in the google algo than your competition (even for their company name).
We can spend more time talking about how google likes or does not like affiliate sites. I think it would be more productive for everyone if instead we talk about what real research we have to show what google is doing and how we are reverse engineering the algo. IMHO that is better and much more profitable.