indyank - 6:07 am on Nov 21, 2010 (gmt 0)
Since one page from a site will immediately be replaced by a different page from the same site, can we interpret this as meaning that SITE AUTHORITY (as opposed to individual page rank for internal pages) might play an increasing role in the SERPs display?
This is my understanding of authority or brand boost or whatever you may call it.
Each site has an authority for a topic or set of topics based on the number of pages they have on that topic and the votes those pages receive.Sites ranking on top, usually have a group of pages on that topic and when there are several well ranked pages, google displays them as a list.
Indyrank if by helping them you mean forcing us to use more adwords I agree
Whenever google does something I never look at it as something that it does only for adwords. Every free product of theirs have a few unstated objectives behind them and these need not always be to boost or influence theirs adwords directly.