Simsi - 10:01 pm on Nov 6, 2010 (gmt 0)
Many average Google users who I know have always just assumed that companies could buy a top organic spot.
I doubt the average user even understands what we term organic. The bottom line is that the first two or three results on a Google SERP are bought and paid for. They might highlight them and call them "sponsored" but the end result is the same.