AlyssaS - 5:22 pm on Nov 30, 2010 (gmt 0)
In my niche, everyone has been pushed below the fold, outranked by Amazon, Walmart, BestBuy. Some Walmart pages do not even have a single word of unique content, and in my niche their selection is very limited and consists of the lowest end China made products. What a shame ..
Everyone is acting as if Amazon, Walmart BestBuy etc are completely passive in this.
They are not. They depend on the web for their earnings, especially Amazon, and of course they've done work to ensure that they outrank their affiliates and anyone else selling products they stock during this Christmas period.
The days when the big companies were completely clueless about seo and the small guy could overtake them are probably drawing to a close.