Well not the way to start a Monday! About 15% of my coworkers are gone 11/19! Sales slowed so much online the 2nd half of October. The bosses didn't want to hear it was google and I guess it doesn't matter?
Results did change as mal predicted. It makes it really hard to book sales when or average turnaround is 3.5 days. People that searched last week can't find us today on 40% of the terms!
Any brand search that has any type of implied geographic reference is a nightmare right now.
I have a job for now but instead of posting here I'll be posting my resume the next few days. I can't believe a simple algorithm change can effect a 20 year old business so quickly but I guess if we are all here to handle web business and google has decided to make it hard to profit organically what can you do. We've gone through three SEMs and all concluded there was money to be made in adwords in this niche and the bosses don't want to spend 1k a day to make 0k after expenses.
It's going to be a gloomy holiday for many.