I have dipped about 12.5% in traffic so far this month comparing to the beginning of last month. I have noticed are more of my top terms being knocked down by the originating brand as we are a reseller.
In addition, if you search brand + equipment, there are localized results now that were not there last week. In our industry, there are so many sites that appear as legit, but will sell counterfeit equipment. Just because it's local to you, doesn't always mean its your best option. I'm not trying to be biased to other competitors, but have been doing SEO specifically in this market to understand legit sites vs. "I'm selling out of my home" where no trust can be established.
I have to say since the 21st of October, results are completely messy. I don't even want to click anything anymore on Google lol.